The Greater Manchester Casualty Reduction Partnership has a long-term commitment to making fundamental changes in the public’s attitude towards road safety and their behaviour.

Drivesafe, the marketing name for the Casualty Reduction Partnership, delivers a programme of publicity and campaigns targeting the key road safety issues and road user groups identified by statistical analysis of KSI (Killed and Seriously Injured) figures.

The Partnership objectives are:

• To improve road safety and contribute to the achievement of national and local targets to reduce the number of people and children killed or seriously injured in road collisions
• To reduce the level of road safety collisions and casualties in deprived areas
• To improve road and community safety, particularly for the most vulnerable users of the transport network
• To work closely with the local authorities, agencies and other stakeholders to develop a co-ordinated approach and solutions to problems through the delivery of joint road safety projects, and the exchange of information on best practice, development and best value for money
• To produce road safety educational resources and high profile campaigns to raise awareness to create safer road user behaviour

Drivesafe partners include Greater Manchester’s ten local authorities, Greater Manchester Police, Greater Manchester Primary Care Trust, the Greater Manchester Fire & Rescue Service, the Crown Prosecution Service, Her Majesty’s Courts Service and the Highways Agency.