The facts
Breaking the speed limit, or driving too fast for the conditions on the road, contributes to more than 727 deaths and 4,555 injuries every year.
In 2007, going over the speed limit was reported as a factor in 13% of fatal accidents. And exceeding the speed limit or going too fast for the conditions was reported as a factor in 25% of fatal accidents. Over 70% of drivers in one study admitted to speeding.
Car drivers and passengers are three times more likely to die on a rural road than a busy street.
In 2006, more than 60 per cent of all deaths due to road accidents were in rural areas. The people most at risk on rural roads are young men, predominantly aged between 17 and 39.