This campaign focused the majority of it’s advertising at train stations. In Victoria Station, Manchester, DRIVESAFE used floor art, pillars & sky banners to remind travellers to remain vigilant as they walked about the streets of  Greater Manchester.

Posters were also put up at many other train stations across Greater Manchester.

The pedestrian campaign also specifically targeted Year 7’s (11-12 year olds), who are known as being a high risk group), by challenging them to a quiz on pedestrian safety. One winner at each school received a sports bag and a JJB Gift Voucher as a prize for getting them all correct.